Evaluating Yourself

Is franchising for you?

Take time to consider your own strengths and weaknesses before you enter into serious discussion with any franchisor. The following checklists are designed to assist you in this assessment.

Franchisee checklist – evaluating yourself

In evaluating your suitability for becoming a franchisee, you should ask yourself the following questions and answer them honestly.

Your abilities

  • Does the franchise allow you to exploit your natural aptitudes, skills and strengths?
  • Are you at your best doing mental tasks?
  • Are you at your best doing physical tasks?

Demands on yourself

  • Will your age and health permit you to run the business long enough to recover your investment and make the effort worthwhile?
  • Does your family fully support your venture?

Demands on your family

  • Do you have the ability and commitment to work hard, often during unsociable hours?
  • Will any of your family be able, or willing, to help you?
  • Will your family cope with the demands of the business on your time?

Your investment capacity

  • Do you have sufficient resources to get a business off the ground and survive the initial start-up phase?
  • Could you cope with any losses or unexpected setbacks while building the business?
  • Can you raise sufficient finance?
  • Are you prepared to put your assets at risk?

Handling the job

  • Do you understand franchising and what is involved?
  • Will you be able to handle staff?
  • Do you believe you have the physical and mental temperament for self-employment?
  • Can you accept the discipline of a franchise system, including the franchisor’s authority?
  • Would you be better off becoming self-employed through an alternative route?

Your ambitions

  1. Will the business be sufficiently challenging for you over a period of time?
  2. Can you achieve what you are looking for through this venture?
  •     Job satisfaction?
  •     Capital gain/investment?
  •     Money?

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